Marketing Relacji – jak go wprowadzić w 5 krokach Marketing relacji, to termin, który obecnie powinien być na ustach wszystkich marketerów. Niestety umyka w chaosie liczb, wskaźników marketingowych i chwilowych trendów. Łatwiej bowiem mówić o konkretnych narzędziach, kampaniach i wynikach, niż zdefiniować coś tak ogólnego, jak marketing relacji. Czy jednak tego chcemy, czy nie, termin […]
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